How do you show off a new Nikon camera (the COOLPIX AW100 to be exact) that’s water, shock and freeze-proof? Why using extreme sports-loving guys dressed as a camouflaged bear, of course. This is the premise of a new web film concocted by Stockholm/Amsterdam-based studio, Perfect Fools, which enlisted French freestyle skier Julien Lange, Portuguese BMX biker Daniel Americo and Lisbon-based surfer Miguel Fortes to play the film’s hero. What, was Shaun White busy? Well, seeing as it’s an international campaign that’s targeted at the U.K., France, Germany and Russia among other overseas nations, the casting is understandable. Hey, at least we’ll always have, er, Ashton Kutcher. After viewing this, we know you’re dying to see a making-of clip, and it’s ready for you after the jump.