Just days after acquiring Kingfish Labs to help boost its Facebook targeting, Buzzfeed has plucked one of the social network’s designers to take on the top creative post. Yes, Jeff Greenspan has joined Buzzfeed as chief creative officer, a first of its kind for the social news organization. Greenspan, as mentioned, joins Buzzfeed from Facebook, where he has spent the last 15 months as communication designer. In his new role, he will lead a 15-person, NYC-based creative team that includes Chris Baker (who’s made a few appearances on this here site) and Mike Lacher. Together, Buzzfeed’s creative crew will collaborate with clients including GE, Virgin Mobile and Microsoft.
Buzzfeed founder/CEO Jonah Peretti says in a statement, “Agencies have been making creative for 100 years that targets individuals, but the social web requires ad creative to be re-envisioned for sharing among groups,” said Jonah Peretti, BuzzFeed’s Founder and CEO. “Jeff is the perfect leader to work closely with a small group of leading brands to push advertising creative into the social age.”
Prior to Facebook, Greenspan worked on the agency side as an ACD at R/GA for nearly two years before bolting for a creative director gig at BBDO, where he spent nearly 18 months.