BurnsGroup Picks Up Chapstick Biz

By Kiran Aditham Comment

It looks like Pfizer’s Consumer Health division is continuing to dole out agency assignments as sources familiar with the matter confirm that after a review which lasted “a few months,” New York-based indie agency BurnsGroup has won out as AOR for the pharma giant’s Chapstick brand. We’ve been told by sources that it’s a full AOR status including digital/traditional and assignments for the lip balm line are already underway.

PCH’s latest assignment follows that of awarding the Emergen-C account to Grey (we hear that BurnsGroup also participated in this pitch). The Chapstick business, if you recall, was previously handled on the digital side by R/GA (yes, we all know what happened last fall) and the Martin Agency offline. Pfizer has yet to comment on the Chapstick account transition.

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