We’ve received confirmation from sources that just a week after taking over for Goodness Mfg. as new lead shop on El Pollo Loco, Sausalito, CA’s Butler, Shine, Stern & Partners has now picked up AOR duties for grocery store meat staple Hillshire Farm, which is owned by the Sara Lee Corporation. We’ve been told that there was a review process for the creative account, which had been handled by TBWA\Chiat\Day for the last five years. Other agencies that participated in the review haven’t been disclosed.
As one would expect, BSSP’s assignment for Hillshire Farms includes “driving the creative direction for the brand as well as supporting the integrated strategy of the brand’s total marketing mix.” It’s been quite a busy week for the Cali agency, which is not only boasting the aforementioned account wins but has also just launched the iPhone-baiting teaser campaign for Nokia’s Lumia 900 LTE smartphone.