Boutique Call: Zig

By Matt Van Hoven Comment


Name/Location: Zig, Chicago and Toronto

Motto (mantra):
“ideas in their most powerful form”

Founded: 1999 in Toronto

“Quickly earned a reputation as one of the leading communications companies in Canada. This led to the opening of its first United States office in 2006, when it acquired edgy Chicago boutique Hadrian’s Wall. The agency has since continued to grow both offices, and includes a powerful digital group and growing media platform. It’s also full of creative talent that regularly brings home awards from Cannes, The One Show, the Clio Awards, Art Directors Club, Communication Arts….blahblahblah you get the idea.”

Clients: IKEA, Molson, Best Buy, Virgin Mobile, Pfizer, Toshiba, Elysian Hotels & Resorts, Unilever, Scotts, New York Fries, Mr. Sub, ethel’s chocolate lounge, Lithia Motors and more.

Something fun:
“In the spirit of being able to heckle our colleagues, we often place bets pitting our countries against each other. Most recently, the Chicago office placed a friendly wager for the Olympics as to which country would take home more medals. To be fair, we offered a 90-medal spread. The winner was to receive something intrinsically of the losing country &#151 so IF Toronto had won, we would have sent them apple pie, or a Ford pickup, or maybe Bon Jovi. Thankfully the US eked out the win, but we are still waiting for OUR booty (ed’s note: boutique???), and we’re callin’ them out! We want some maple syrup! But we’d settle for some politeness and good manners.”

Check ’em out at zig ideas dot com.

More: All the Booty you’ll ever need.