‘Blacklisted’ Photog Not Happy with Certain BBDO ECD

By Kiran Aditham 

For a few months now, BBDO New York executive creative director Mathias Appelblad, who joined the agency some 18 months ago from Sweden’s Forsman & Bodenfors, has been calling out photographers who he claims are “spammers” via this bluntly named Tumblr site. Well, a few photogs aren’t too pleased by the blacklisting due to their alleged spamming, which they argue is only a simple sending of email promotions. One photographer in particular, who shall remain nameless, says, “This  totally  unethical and  illegal  action, and pretends that [Appelblad] is speaking for entire creative community in New York.” We’ve reached out to Appelblad to get some comment and insight on the matter, but in the meantime, we’re getting that strange sense of deja vu. So, which side are you on?

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