We’re pretty sure that this wouldn’t fly here in New York, especially in the post-failed Times Square bombing era, but the West Coast is another story we guess. Coming off a rather vague and/or generic redesign for Starbucks-owned Seattle’s Best coffee, Seattle-based agency Creature at least steps things up slightly for the brand with this installation that’s essentially a giant red fridge which randomly confronted commuters at the top of the morning recently.
Watch as bemused passersby stare and wander around this thing as if it were the obelisk in 2001: A Space Odyssey in this 3-minute clip directed by Aza Jacobs at Epoch Films. We still can’t tell if they’re relieved or disappointed to find it’s only a fridge filled with Seattle’s Best iced lattes.
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