To promote Virgin Media’s “comprehensive new bundle of technology services” BBH London teamed up with creative company th2ng (pronounced “thing two”) for a visceral visual demonstration of just how big the bundle package is.
They created a series of five online spots, “Conceived, devised, and delivered on an extremely tight deadline” that show the inflation of a series of everyday items to the breaking point. While the end results of continuously inflating the items — which include a pair of dishwashing gloves, a standard suitcase, a hot water bottle, and a six-foot tall dinosaur — is predictable, it makes for suspenseful viewing since you don’t know when the explosive moment will occur. Directors Dan Lumb and Crinan Campbell (known collectively as “The Queen”) say that, despite the time constraints, this was still “the project of their dreams.”
Following the launch of the first video in the series on June 16th, viewers had the opportunity to vote online for what they would like to see explode next. You can watch the original video above, and stick around for more explosions and credits after the jump.
Producer: Vicky Cullen Copy Writer: Hugo Bone Art Director: Tony Clements Team Director: Phil Lloyd Team Director: Patrick Farrall