BBDO NY Makes More BofA-Related Cuts

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By Kiran Aditham

It looks like last year’s loss of the Bank of America business continues to haunt BBDO New York as we’ve received confirmation that the agency has let go of more staff due to said account.  This latest news comes four months after the last round of layoffs at BBDO NY as a result of BofA shifting its ad duties to WPP last spring. This time around, though, we’re being told that approximately three percent of staff across departments (up from approximately two percent last time) were affected as BBDO NY continues making its “adjustments.”