In a campaign scheduled to culminate with tonight’s first-ever College Football Championship, BBDO New York focuses on a single fact for client AT&T: the provider offers customers “the nation’s strongest LTE signal.”
This is not a new claim from AT&T, which began promoting the superiority of its LTE systems over a year ago and now states that its LTE “footprint” is larger than all of its competitors’.
But the “strength” concept did allow the agency to riff on a theme with the help of four retired football legends. In the first spot, “Mental Strength,” Herschel Walker pulls a Jedi mind trick on Doug Flutie:
The second spot rearranges the group to put another veteran in the hot seat.
In “Trophies,” Joe Montana more than maintains his own strength in the face of challenges from three famous Heisman winners:
The third ad in the series, which debuted earlier this month during the playoffs, again focuses on Montana in a battle of strength among team mascots:
According to Little Black Book Online, the campaign ends tonight with the championship game.
Agency: BBDO New York
Client: AT&T
Title(s): “Mental Strength”, “Trophies”
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt MacDonald
SR. Creative Director: Rob Munk
SR. Creative Director: Mark Voehringer
Copywriter: Donnell Johnson
Art Director: Jeff Church
Group Executive Producer: Diane Hill
Music Producer: Melissa Chester
Group Account Director: Lesley Brown
Account Supervisor: Andrew Woodruff
Production Company: Caviar
Executive Producer: Michael Sagol
Director: Jorma Taccone
Director of Photography: Jody Lee Lipes
Line Producer: BP Cooper
Edit Company: Mackenzie Cutler
Editor: Erik Laroi
Assistant Editor: Brendan Hogan
Producer: Esme Wright
Executive Producer: Sasha Hirschfield
Post Finish: Schmigital
Artist: Jimmy
Mix House: Heard City
Mixer: Philip Loeb
Sound Designer: Sam Shaffer