Breaking: AgencySpy has learned BBDO Detroit will lay off anywhere from 100 to 200 employees beginning tomorrow. A source close to the situation tells us the layoffs are due to media cutbacks from ailing automaker Chrysler.
Several departments are expected to be hit totaling as much as 26% of staff. A BBDO spokesman declined to comment on the situation.
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MarketWatch reported yesterday that talks between Chrysler and GM “reached an impasse”, and the car makers have decided to discontinue their talks until a later date.