Yet another German BBDO office is at it this week as the agency’s Berlin branch has unveiled the above case study clip to show off the smart DJ, which is being billed as “the world’s first turntable test drive” for the smart electric car. Sure, it’s not built for the open road for obvious reasons, but the somewhat nifty game experience (which made its debut on German game show, Schlag den Raab–or, you know, Beat the Raab) essentially tests a driver’s DJ skills. How? Well, by having participants reach a certain speed in their smart cars in order to find out what’s providing their driving soundtrack. If we had to go through all this to hear “Macarena,” though, we’d rather just gun it to get a more sped-up version for shits and giggles. Anyways, while we await a better playlist, we’re wondering how one can procure one of those sweet turntable tracks. Credits after the jump.
Creative Managing Director: Jan Harbeck, David Mously
Creative Director: Tobias Feige, Daniel Haschtmann
Art Director: Shelly Lui, Daniel Schweinzer
Copywriter: Timo Fiebig, Lukas Liske