BBDO Bangkok and local charity the Duang Prateep Foundation wanted to do something to combat the omnipresent disease-spreading mosquitoes in Thailand’s slums, so they found a way to leverage another ubiquitous aspect of the urban landscape: motorcycles.
The agency and charity worked to develop Moto Repellent, a filter riders can attach to their tail pipes equipped with all-natural mosquito-repelling oil which is activated by exhaust heat and impacts mosquitos within a five meter radius of the bike. BBDO Bangkok’s case study video includes testimonials from locals who say that the Moto Repellant approach has led to fewer mosquitoes and is less toxic than other remedies. We’re not sure how great for the air quality the approach really is (all natural doesn’t necessarily mean healthy) but even if the approach does make motorcycle exhaust even worse than normal (the riders were going to be using their bikes anyway) most locals would probably call it a fair trade for diminished mosquito populations (and, presumably, subsequent cases of dengue fever).
Client: Duang Prateep Foundation
Agency: BBDO Bangkok
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Chalit Manuyakorn
Creative Group Head: Peter Oh
Art Director: Sithum Walter
Copywriter: Chalit Manuyakorn, Peter Oh
Designer: Sangvian Suwan
Producer: Jirapan Vasanabunsongserm, YadaBuachan, Yathip Thanitthanaphat
Client Service: Wachira Ampornpachra
Production House: Meour Production Co., Ltd
Director: Kasemparn Jujindalert
Asst. Director: Teewin Varapaskul