BBDO, 72andSunny Grab Blackberry

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By Kiran Aditham

RIM has picked BBDO Worldwide and 72andSunny to handle worldwide creative responsibilities for its Blackberry brand following what’s been dubbed “a competitive review.” Leo Burnett previously handled the business, and from what sources tell us, Fallon was involved in the current pitch. John Boiler, CD at 72andSunny, which had already been executing select projects for Blackberry during 2010, says in a statement, “BlackBerry is an awesome brand.  And we’re looking forward to giving it a compelling and powerful voice in the marketplace.”

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