To be honest, we’d never heard of AudienceScience before, but it is indeed a global digital marketing/tech firm that houses offices ranging from the U.S. to India. Speaking of, due to its efforts to “put transparency and market control first,” the agency has cut 33 positions in the U.S. and “several operations support positions in India” according to those in the know. Why? Well, AudienceScience is shutting down its ad network, effective tomorrow, though we’ve been assured that a number of ad network employees were moved into roles supporting AudienceSciences’ platform business.
A source who was affected by the move adds that on the U.S. end, the layoffs hit everyone on the network team with the exception of a couple of management positions that will focus on the technology selling. The cuts affected both East Coast, West Coast and in between as Audience Science turns its focus to the Technology side and the DMP product moving forward. AS president Mike Peralta chimes in here.