Asics Lets the Negativity Slide

By Kiran Aditham Comment

San Diego-based VitroRobertson continues its “Sound Mind, Sound Body” initiative for Asics with this rather wet ad as part of its 2010 global ad campaign. Since the shoe brand is an acronym for the Latin phrase “Anima Sana In Corpore Sano”, which means “a sound mind in a sound body”, the tagline is rather fitting dontcha think?

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