Aramark Hands AOR Duties to Draftfcb Chicago

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By Kiran Aditham Comment

Well, in not-so-breaking news, barely 10 days after renewing its relationship with Kmart and adding the retailer’s fashion business to the fold in the process, Draftfcb Chicago has now nabbed global AOR duties for food/uniform/facility management services company, Aramark. From what the parties involved say, Aramark previously worked with a host of agencies on a project basis and “reviewed a number of firms before deciding to consolidate its business at Draftfcb.”   The new Aramark AOR will handle everything from B2B and brand identity work to 360 advertising efforts.

In a statement, Aramark president/strategic assets & CSO, adds the usual explanation, saying, “We were seeking a partner with the creativity and strategic thinking to complement our business strategy The Draftfcb team displayed that and more, demonstrating the best grasp of our vision for ARAMARK plus the reach of a strong global network.”

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