TBWA\MAL’s Latest iPad 2 Effort Emphasizes ‘Love’

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By Kiran Aditham Comment

Well, not love in the Cupid’s arrow/Great Expectations ad kind of sense, but love as in whatever sparks your interest in life and how the iPad 2 can play a major role in it. Peter Coyote’s gravelly, yet soothing VO once again carries the brief story along in TBWA\Media Arts Lab’s latest effort for Apple, which is apparently the first spot the Cupertino corp has launched since Steve Jobs’ passing. Now, can anyone imagine someone like Coach K drawing up plays with an iPad 2? We think not, but hey, crazier things have happened.