As Emma Carmichael at Deadspin told us yesterday, the internet is doing it all wrong when it comes to the “Harlem Shake,” which actually originated over 30 years ago but has now been transmogrified (and pretty much diluted) into an unstoppable meme. The Deadspin scolding, though, hasn’t stopped the agency world (and world at large) from producing their own interpretations of the “shake,” and the latest to follow suit is Rokkan, which purposely waited until Valentine’s Day to release their entry. See above.
Of course, we’d be remiss if we didn’t mention the submissions from Wieden+Kennedy, which hit the internet with Shake showings from both its Portland and New York offices. The one from Portland HQ (below) was actually posted less than a week ago but has already racked up nearly three-million views. If you haven’t totally tuned out yet, tune in after the jump to the W+K NY edition, which seems like a rather fitting entry to the Harlem hullabaloo. As mentioned, we will now do our best to cease coverage of this meme moving forward. Amen.