We’re not sure what LBi is trying to convey here, but we do agree that regardless of the situation, there’s no way a 10-speed bike measures up to an almighty unicorn on the open market. That’s the holiday message we gather from this clip created by the now-Publicis Groupe-owned agency. Unfortunately, U.K. trade Marketing brings us crashing down to earth by claiming this little ditty was made as a result of LBi winning its Digital Agency of the Year honors, though it appears like just another holiday entry to us. Whatever, tomato, tomahto.
Speaking of LBi, last week, we were inundated with tips regarding the agency’s relationship with MRY, formerly Mr. Youth, which was acquired by the former over a year ago. From what we’ve been hearing, come new year, LBi and MRY are to merge into a new operation to be led by the former’s CCO Cedric DeVitt and the latter’s CEO, Matt Britton. According to spies, the new mantra for the new operation is “making remarkable things” or something to that effect. Of course, when we reached the LBi camp, we were told that there was “nothing new to report.” Perhaps there will be, though, when everyone returns from the holidays. We’ll keep you posted.