If you’ll recall, in an effort to keep morale high and the employees’ creative juices flowing, the powers that be at Draftfcb decided to have an all-agency competition that encouraged employees “to submit ideas that drive agency culture.” Most notable out of the 323 ideas submitted to the competition? A 550 lb. white pony named “Patti Cakes” to star as the agency’s new mascot. Invigorating, no?
Of course, we couldn’t leave our dear readers with a cliffhanger. We’re sorry to announce that, no, “Patti Cakes” is not DraftFCB’s new official equine mascot. But, at least the agency did give us the above video tribute to “Patti Cakes,” featuring Elton John’s “Live Like Horses” and Laid Back’s coked-up ’80s electro track, “White Horse.”
One of the other ideas, “creating an interactive billboard on the side of the agency,” was announced as the winner during Thursday night’s agency town hall-style meeting. The five idea runners-up included “developing an app to easily track time while working on multiple projects,” “seeking out small, local clients to work for on a pro-bono-like basis (they’d serve as creative incubators),” “turning our coffee bar into a happy hour bar every day” and “transforming the agency’s spiral staircase into a slide.” Really? The slide idea didn’t win?