Well, the decision came a tad quicker than we expected but according to reports from you know who, Chicago-based Cramer-Krasselt’s relationship with Porsche continues as the automaker has retained said agency’s services after a pitch that dragged on for six months. You’ve probably read Porsche’s perspective, now here’s a quick note from C-K president/CEO Peter Krivkovich:
“During the past five and a half years, C-K has enjoyed a great relationship with Porsche and we look forward to continued success together.
After the client’s best sales year ever in 2012, the best Q1 in their history to kick off 2013, and all of the industry recognition for smart strategic and creative thinking, we know we’re onto something good as PCNA’s agency partner.
When reviews like this happen – and this was a long and thorough one – it’s a good reminder for everyone that we are prepared for the challenge to work just as hard for our clients now as we were the day we were invited to their first pitch.
In the end, the proof is in the results. And Porsche has them.”
As we mentioned last week, sources in the know were telling us that Porsche narrowed down its creative review to incumbent C-K, which has handled the account since 2007, and Minneapolis-based Olson.