Amalgamated Wins Ultimat, Launches ‘Balance’ Campaign

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By Kiran Aditham Comments

With new CEO Brian Martin at the helm, indie New York agency Amalgamated has now added Ultimat Vodka to its client roster that also includes Ben & Jerry’s, Coca-Cola and MSG Networks.

Amalgamated is celebrating its AOR status for the Patron Spirits International brand, which the agency was awarded without a review, by launching the first phase of a new campaign called “Find Balance, Find Ultimat.” How one finds balance after drinking a fifth of any vodka is another story, but Amalgamated is kicking things off with the print component of the campaign, which Patron is spending about $8 million in total on (digital, social and OOH are to follow later this year). Peep an example of the work above. Prior to Amalgamated, Ultimat’s AOR duties had been handled by The Richards Group.