Allstate’s ‘Mayhem’ Joins the Football Team

By Bob Marshall Comment

Leo Burnett’s latest campaign for Allstate continues, with actor Dean Winters retaining his role as the personification of the automotive “Mayhem.” This newer spot finds Winters leading a merry band of directionally challenged college football players into highway traffic. Of course, we should note, this happens after what could be the loudest high-five in advertising history. (Seriously. Damn.)

While this spot spares Winters and injures a rubbernecking driver, another new ad from Allstate finds Winters standing (and falling) in for a faulty satellite dish, plummeting through wood and shattering a windshield. While we may never sicken of the other Allstate spokesman, Dennis Haysbert, and his smooth, deep voice, we have to admit that Winters adds elements of fun, absurdity and excitement which sets the insurance brand and its “Accident Forgiveness” service apart from the Gecko and other competitors.

More:Allstate’s New Campaign Takes a Dark Detour