We’re not sure if all the Jeremy Lin hype is dying down yet (though the Miami Heat certainly didn’t help matters last week), but a few AKQA creatives are continuing to carry the torch for the New York Knicks guard with a little side project called “Feed the Linsanity.” The basic premise: Jeremy Lin is worth every tweet and certainly more than the league minimum salary according to AKQA’s Chiyong Jones, Gabriel Cheung and Siddhartha Dabral.
The trio, who came up with the name of the project over lunch and developed FeedtheLinsanity.com in just a day, aim to add $1 to Lin’s contract every time someone tweets #Linsanity and ultimate show the Knicks just how much social value the young pro has to go along with his play on the court. Will Lin’s social media fanbase rally around the budding star? Guess we’ll have to wait and find out. Perhaps the man himself will even chime in eventually.