More on the news that Martin Williams has lost the Cellular South account from a good reliable source.
It’s true. Cellular South has kicked MW to the curb and hired its third agency in about18 months. As we mentioned, the client is totes difficult and comes with a skittish CMO who is under enormous pressure to compete with the big boys and y’know how that goes. Forget strategy! Saynora agency!
Meanwhile, Martin Williams will be working on the account for Cargill, which has asked the shop to extend their US corporate brand campaign into Europe. To be fair, we failed to mention some of the agency’s other clients including agribusiness, Syngenta, three divisions of Pfizer Animal Health, Marvin Windows and Doors (MW has had the one for 28 years).