HappyBombs, a “socially conscious apparel company dedicated to making the world a better place,” is a passion project that is turning into a real project. We’ve covered side ventures, short films, etc. created by various ad employees, but this t-shirt company is meant to replace a traditional job, not supplement it. As you’ll see in the promo video, the founders “make lots of things for lots of companies. But it hasn’t been making [them] happy.” One of the founders is Phil Henson, an ACD at Team One LA, the shop that handles Lexus among other accounts, of course. I guess placing bows on top of luxury sedans doesn’t fulfill the conscience at night.
If you’re interested in donating, you can find more information over at the fundraising page on Kickstarter little brother Indiegogo. The shirts are not just shirts (are they ever?), however. Half of the profit for each purchase is donated to a charity. No word yet on whether the shirts come with oversized bows, but it’s a cool project for a cool cause and worth checking out.