The long debated subject of behavioral ad targeting continues. The last major movement included The Federal Trade Commission asking advertisers to regulate themselves. A year later, The American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB) are now going to sit down and hash out how this whole thing is going to work.
“Advertising agencies are leaders in the innovation that is fueling the Internet economy,” said Nancy Hill (pictured above), President and CEO of the American Association of Advertising Agencies. “We are anxious to work with our colleagues in the Internet, advertising, and marketing communities to develop effective self-regulatory practices that apply across all our memberships.”
After the collapse of behavioral online marketing firm, NebuAd, post a Congressional inquiry, it seems the best offense? Natch. Is the best defense.