Here’s a looksee at what Matt and Jason were discussing in today’s The Menu chat, CBS’ pricey new print ad that for lack of better terms is popping up in Entertainment Weekly fall preview issues that are being sent to subscribers in New York and LA. An LA-based company called Americhip developed the technology used to create the video-in-print piece, which runs for 40 minutes, can be replayed for six hours, will include an ad within an ad for PepsiMax and could make EW readers hate Two and a Half Men even more.
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