Fox Is ‘Very Happy’ With Early Super Bowl Demand, Says Ads Boss Jeff Collins
Fox ad sales president Jeff Collins talks Tubi, Super Bowl and a presidential election in first year leading upfront.
Disney, Fox and WBD’s Combined Streamer Reveals Venu Sports Brand
Disney, Fox and WBD showcase combined sports streamer with new brand.
At Upfront, Screenvision Guarantees Incremental Reach for Cinema Ads
"It's clear that measurement, in all its iterations, is top of mind for advertisers. We recognize and embrace its importance," said Screenvision's chief revenue officer.
Sophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup
The CW's 2024-25 schedule includes new dramas, game shows and a WWE alliance.
Mark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront
NBCU ad sales chief Mark Marshall talks 'Wicked' ad opportunity and that Linda Yaccarino joke at upfronts.
YouTube Pitches Massive TV Viewership, Ad Targeting at Upfront
YouTube's upfront event includes massive viewership numbers and Billie Eilish.
Netflix Unveils In-House Adtech Platform at First In-Person Upfront
Netflix announces in-house adtech platform and 40 million monthly active ad tier users at upfront.
WBD Debuts New Dune Series, Ad Products and One WBD System at Upfront
At the upfront, WBD touted the size of Max, whose ad-supported viewership doubled in the last year.
How TelevisaUnivision Put Measurement and Music Centerstage at 2024 Upfront
The Spanish-language network emphasized accurate representation and connection with the country's growing demographic.
Netflix Scores Live NFL Games on Christmas, Shocks TV World
Netflix signs three-year deal with NFL for Christmas Day games.
Mark Thompson Lays Out the Facts of CNN’s New Ad Strategy
CNN CEO Mark Thompson reveals branded verticals to take sponsorship opportunities beyond politics for advertisers.
Let’s Be Upfront: More Changes Are Coming to Upfront Week
The annual advertising event kicks off in May, but it could look very different in the future.
Disney Touts Scale, Sports and Storytelling at Upfront
Disney showcases celebs, scale, content and Marvel at upfront.
Exclusive: Disney Ads Boss Rita Ferro Gets Animated in Family Guy Upfront Clip
Rita Ferro, Disney's ad sales president, appears in Family Guy clip at the upfront.
Inside Amazon’s Star-Studded First Upfront Week Event
Amazon's star-studded upfront week event included Jake Gyllenhaal, Reese Witherspoon and more.