Consumer Brands Are Leaving Trillions of Dollars Behind by Ignoring Women Over 40
The idea that you have to reach women in their 20s in order to capture their entry into new life stages—and therefore their influence in new spending categories—is a dated [...]
Gold House Celebrates the 2024 Class of A100 at Gold Gala
The event honors those in the AAPI community creating a positive societal impact.
How TelevisaUnivision Put Measurement and Music Centerstage at 2024 Upfront
The Spanish-language network emphasized accurate representation and connection with the country's growing demographic.
Can a New Name Give the Boy Scouts a New Lease on Life?
Now known as Scouting America, a brand name is a distillation of a promise.
The Bumble Fumble: Weaponizing Versus Witnessing Consumer Insights
Dating app Bumble capitalized on its audience’s pain points rather than tending to them.
How Swehl Is Capitalizing on the Molly Baz Billboard Controversy
After highlighting adland's double standards, the brand has seen a 500% increase in site traffic.
Molly Baz’s Pregnant Body Is Too Risque for Times Square
Controversy over the lactation cookie campaign from Swehl highlights double standard for women's bodies.
e.l.f. Beauty Calls for Diversity in Boardrooms With ‘So Many Dicks’ Campaign
e.l.f. Beauty calls for more diversity in U.S. corporate boardrooms.
Why We Can’t Stop Talking About Asian Creativity
The ad industry needs to break down the sameness that risks dominating visual culture.
How to Update Your Consumer Archetypes for Gender Inclusivity
Consumers who don’t see themselves in one brand will look to another.
Lil Yachty’s Instagram Stunt Proves the Power of Inclusive Campaigns
Rooting work in the community is crucial to success, Instagram and Wieden+Kennedy leaders said at Social Media Week.
CMOs Have Lost Focus on DEI Initiatives, MediaLink Report Finds
Hitting hard business goals is now the top objective for top marketers.
How the Bud Light Boycott Changed Marketing
More caution, better social monitoring and a more deliberate approach toward inclusive advertising.
Creating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry
While the rest of adland is chasing awards, these creatives are questioning the status quo.
Brands Are Scared to Use LGBTQ+ Marketing That Works
Exclusive data from the ANA finds marketers know inclusive ads make a difference, but are scared to use them.