You’re Measuring Influencer Marketing Wrong

You’re Measuring Influencer Marketing Wrong

Available On-Demand (Originally Broadcast March 5, 2019)
Influencer marketing spend continues to grow—estimates put its value at as much as $10 billion by 2020. But all too often, advertisers are missing out on opportunities to accurately measure and quantify the impact of their influencer investments. And this can affect your campaigns. It doesn't have to.