Win the Converging World of TV and Digital

Win the Converging World of TV and Digital

Available On-Demand (Originally Broadcast May 22, 2018)
Emerging platforms like Advanced TV are disrupting omnichannel marketing, but approach converging TV and digital campaigns successfully and you can reap significant rewards. So forget things like age/sex demographics and build targeted campaigns whose success can be measured through real-world behavior and in-store sales lift.