Why Connected TV Is the New Normal: Primetime Becomes Anytime

Why Connected TV Is the New Normal: Primetime Becomes Anytime

Available On-Demand (Originally Broadcast June 5, 2018)
Connected TV is no longer limited to the “early adopters”—the streamers are here and turning into the mainstream. It’s time for marketers to increase their investment in connected TV to innovate and expand their digital strategy to connect to this growing audience. Hulu, Freewheel and The Trade Desk provide a deep dive into the current state of connected TV advertising.