Why CMO Tenure Data Is Your Key to Agency Business Development

Why CMO Tenure Data Is Your Key to Agency Business Development

Available On-Demand (Originally Broadcast February 26, 2019)
Business development professionals know that timing is crucial to winning a new client. So, what triggers AOR and agency partner changes? CMO shifts. By activating CMO tenure data, BD professionals can forecast CMO shifts and capitalize on narrow windows of opportunity to win new business