What Offline Measurement Says About Digital Performance

What Offline Measurement Says About Digital Performance

Available On-Demand (Originally Broadcast July 31, 2018)
While traffic across digital channels continues to grow, brick-and-mortar shopping is still a crucial component of brand revenue, particularly as the major back-to-school and holiday shopping seasons approach. And offline measurement is key to easily gauging the impact of your digital advertising efforts on in-store foot traffic and purchases.