Use Emotional Data to Drive Customer Experience: How to Win Consumers’ Hearts

Use Emotional Data to Drive Customer Experience: How to Win Consumers’ Hearts

Available On-Demand (Originally Broadcast July 10 2018)
About 80 percent of the decisions people make each day are based on emotion. But the data marketers use to drive offers, actions and interactions often lacks emotional content. This is the “emotional paradox,” and it’s time for a new solution.