Uncover the Human Element of Data Targeting: Go Beyond Cardboard Personas

Uncover the Human Element of Data Targeting: Go Beyond Cardboard Personas

Available On-Demand (Originally Broadcast October 2, 2018)
Person-centric insights uncover the human element, which is a holistic and contextual understanding of how to persuade and engage consumers beyond the cardboard cutout personas of age/gender/income. The human element provides the why behind consumer decisions, leading to better engagement across all stages of the customer journey.