Transform Experience, Transform Culture: Building Executive Support for CXM

Transform Experience, Transform Culture: Building Executive Support for CXM

Available On-Demand (Originally Broadcast May 31, 2018)
Experience may be the new marketing, but you’ve still got to get executive buy-in for your investment in customer experience management. Jeanne Bliss, renowned author and chief customer officer pioneer, will show you how that’s done. One of the most influential people in CXM, she’ll share insights from recent interviews with CXM leaders at top brands.