To Podcast or Not to Podcast

To Podcast or Not to Podcast

Available On-Demand (Originally Broadcast May 7, 2019)
“Hey, let’s put on a podcast.” Many marketers have undoubtedly had this revelation over the past year or two. And why not? Podcasts are a buzzy, growing industry – cheap to produce with almost no barriers to entry (in theory). But, with an estimated 700K+ podcasts and 29M episodes available on iTunes, the market is crowded with companies competing for ear-time.