See TV Differently by Executing Programmatically

See TV Differently by Executing Programmatically

Available On-Demand (Originally Broadcast March 14, 2019)
With upfronts season fast approaching, it’s critical that brands and agencies plan their media campaigns for the most impactful results. But the tried-and-true way of buying TV no longer gets the results most advertisers demand. Executing your upfront deals programmatically can help you gain insights and drive performance, making your TV dollars go farther.