The Motley Fool Gets Wise with Customer Data

The Motley Fool Gets Wise with Customer Data

Available On-Demand (Originally Broadcast May 2, 2019)
Financial advisory publisher The Motley Fool is on a mission to make the world smarter, happier and richer. When the brand implemented a new customer data platform, it dropped its cost per acquisition for some of its most valuable targeted prospects by 20 percent. How? By prioritizing personalization and using customer data to deliver the right services to the right prospects and members at the right time.