The Definitive Approach to Advanced Media Measurement

The Definitive Approach to Advanced Media Measurement

Available On-Demand (Originally Broadcast February 27, 2019)
Nearly three-quarters of marketers say that measurement commands most of their time. That leaves little time for getting to know customers, their pain points and how to overcome them. To simplify measurement, marketers and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing and how to invest their time and budgets.