The Crawl, Walk, Run of People-Based Marketing: Fundamentals and Use Cases

The Crawl, Walk, Run of People-Based Marketing: Fundamentals and Use Cases

Available On-Demand (Originally Broadcast December 6, 2016)
You want to market to real people, not devices or channels or cookies. Marketing at the level of people improves both relevance and results, and also opens up new possibilities for greater omnichannel applications and precision. So how do you get started?