The Advertising Opportunity in China

The Advertising Opportunity in China

Available on Demand (Originally Broadcast April 16, 2019)
With a huge connected population and a burgeoning middle class, China is a bigger-than-ever opportunity for advertisers. But to capture the country’s growing consumer spend – it is predicted to become the world’s largest consumer of goods this year – marketers must learn how to break through to China’s mobile-first audiences.