Take Personalization to New Places

Take Personalization to New Places

Available on Demand (Originally Broadcast April 18, 2019)
Multichannel marketing is a key way for brands to connect directly with their consumer, but workflow and supply chain issues are often a barrier. Now, data management technology combined with advanced print can change the dynamic so that personalized media is neither complex nor cost-prohibitive. When used for limited time offers or new-product launches, even personalized packaging can have a huge impact.