Stop Worrying About Cord Cutters: TV with the Precision of Digital

Stop Worrying About Cord Cutters: TV with the Precision of Digital

Available On-Demand (Originally Broadcast January 31, 2017)
Cord cutters have been a major concern for advertisers who need to leverage television's scale. But shifting viewing patterns are a reality and its time to put that anxiety to rest. The solution: Focus on cross-device identity to bring the precision of digital to your TV buys.