Stop Asking How People Shop—Watch Instead Posted on November 9, 2018 at 12:03 pm.Written by Stuart Feil Stop Asking How People Shop—Watch Instead Available On-Demand (Originally Broadcast December 5, 2018) What do you really know about the consumer’s path to purchase? Digital channels are taking hold. Offline touchpoints have become critical for brands that were once online-only. Today’s shoppers are “super consumers” who quickly form shopping behaviors around retail platforms. Get a fresh perspective of observing how they research, engage and purchase digitally.