Stop Asking How People Shop—Watch Instead Posted on November 9, 2018 at 12:03 pm.Written by Stuart Feil Stop Asking How People Shop—Watch Instead Wednesday, December 5, 2018, 1 PM ET | 10 AM PT What do you really know about the consumer’s path to purchase? Digital channels are taking hold. Offline touchpoints have become critical for brands that were once online-only. Today’s shoppers are “super consumers” who quickly form shopping behaviors around retail platforms. Get a fresh perspective of observing how they research, engage and purchase digitally.