Stop Asking How People Shop—Watch Instead

Stop Asking How People Shop—Watch Instead

Available On-Demand (Originally Broadcast December 5, 2018)
What do you really know about the consumer’s path to purchase? Digital channels are taking hold. Offline touchpoints have become critical for brands that were once online-only. Today’s shoppers are “super consumers” who quickly form shopping behaviors around retail platforms. Get a fresh perspective of observing how they research, engage and purchase digitally.