Social Tools Empower Precision Marketing: How Britvic Uncovers Audience Needs

Social Tools Empower Precision Marketing: How Britvic Uncovers Audience Needs

Available On-Demand (Originally Broadcast January 24, 2017)
When major European beverage brand, Britvic introduced its new children's juice in the U.S., it worked with its agency Critical Mass/Zócalo to use precision marketing galvanized by social listening tools and analytics. Find out first-hand how they did it.