Adapt Your Adtech to Survive Doubleclick ID Loss

Adapt Your Adtech to Survive Doubleclick ID Loss

Available On-Demand (Originally Broadcast September 6, 2018)
This summer Google announced it would be removing DoubleClick IDs in data log files when transferring data to the advertiser. Brands and agencies have depended on this data for ad verification, frequency management, attribution, analytics and DMPs. Will advertisers completely lose their ability to track ads independently?